The brief for the Mercure Cultuurprijs 2012 was as follows:

Develop a photography concept for the guests at Mercure hotels. This should include the following elements:

1. A proposed series of photographs on the theme “hotel”, from any perspective you wish: travel, enjoyment, relaxation,
   meetings, etc.
2. A proposal for a specific way of presenting your photographs. This could be as a projection, an installation, a souvenir book, etc. The only restriction is that it must fit into a specific area at the hotel, such as a restaurant, a guest room or the lobby.

Halfway through 2013, the new brief will be announced.